NEWBO kicks off 2009 with a timely, business-building presentation by customer strategy expert and author, Curtis Bingham, President, Predictive Consulting Group.

Is your revenue drying up? Are your customers delaying purchases? Are current customers becoming more costly to serve? Given the difficult economic times, how do you not only hold onto what you have, but actually acquire more customers—at greater profits?

Research has shown that companies that kept their wits about them during major recessions actually grew during the recession and even more rapidly for at least three years afterwards. During this highly interactive workshop, you’ll learn the three most critical steps you can take now to protect your current customer base and capture more profitable customers that will stay with you long after the rebound. You’ll defy the gloom and doom predictions of everyone around you and actually grow your business through a recession.

During this seminar, you will:

• Understand why not all customers are created equal, and how to separate the most profitable from the least
• Discover ways to protect your most profitable customers as they start making value trade-offs
• Uncover new opportunities within your customer base to grow revenue and profits
• Learn how to identify and acquire new, highly profitable prospects who are "trading down" from your upper-tier competitors

This program will provide practical, take-action-tomorrow learnings based on real-life experiences and hands-on examples drawn from Curtis' experience in consulting to large companies such as Microsoft and Intuit as well as numerous small businesses like yours.

We are pleased to welcome walk-ins, when space allows.  We cannot accept credit cards at the door - checks and cash only, please.  If you want to pay by credit card, please register in advance.

Directions from Rt 95/128 to the Doubletree/Waltham
Take Exit27B, "Winter Street". After exiting the ramp onto Winter Street, look for signs for First Avenue.  First Avenue is a left-hand turn, but do not get in either of the two left-most lanes (Second Avenue).  Be in the third lane, just to the left of the right lane (for traffic continuing on Winter St).   Once you make the left onto First Avenue, turn left immediately into the hotel parking lot.

THE SMALL PRINT:  Registrations are NOT refundable.  If you find you cannot attend, you are welcome to give your admission to another for the same event.  Please notify programs@newbo.org of your change in plans, so that we are prepared with nametag and other information.
Please register by 3 pm on the day before the event in order to receive a printed nametag.
Thank you for your understanding.

Doubletree Guest Suites Waltham
550 Winter Street
Waltham, 02451

Wednesday, January 14, 2009 from 5:45 PM to 8:30 PM (ET)

NEWBO--New England Women Business Owners

New England Women Business Owners is the premier organization for women business owners in New England, where an open and honest environment fosters growth through networking, education, and peer support. Founded in 1978, NEWBO provides outstanding professional resources, educational programs, and networking opportunities for women entrepreneurs. Our richly diverse membership comprises women business owners in a range of industries, from startups to large corporations.